Define the content strategy that you have to implement on social networks. Always maintain consistency in all your actions, guiding your entire team to stay focused and aligned with your strategy. Clearly convey the feelings you want to arouse in your customers when they use your products or services. If you don't define the personality of your brand, you run the risk of it emerging by itself or changing every day, generating confusion.
Valuable advice for you try to captivate the consumer; that is, that it is interesting, attractive, pleasant and that it is also capable of being maintained in the long term. Models or prototypes executive email list There are different psychological patterns that have given way to different personalities, which are classified into models or prototypes. These determine the way in which people process sensations, images and perceptions. Given the importance of these models, marketing found the best way to use them as the ideal medium to coherently convey the values of a brand. It is thanks to these archetypes that you can establish a strong emotional connection with your target audience, which is unconsciously influenced.
To successfully carry out the process of building a brand personality , you can use the following models creators Seek to leave your mark by creating something of value that lasts over time, shaping a vision and promoting innovation. They feel inspired to create and always stay one step ahead of others. A creative brand likes to try new things, and represents an instrument for its customers to express their creativity and imagination. For example , Lego and Apple are brands that fall under this type of personality. heroines The brands that fall into this personality profile are those that strive to demonstrate courage through difficult actions; which allow you to transmit honor, effort, victory and a winning spirit.