A customer who booked direct finds a cheaper price elsewhere, they match up and even offer an additional 25% off. An intuitive and interactive application Completely redesigned and redesigned, the application adapts to the needs of each member at the time T. Depending on the stage of the trip (from planning to post-stay), the application adjusts the content and functions the most relevant and useful for the member. So, just slide on one of the four intuitive screens to choose which stage of the journey you are at. For example, if the customer is about to stay in a certain hotel, he will see the Mobile.
Check-In and Mobile Requests functions appear. A fully personalized stay Guests' stay can be fully personalized through the app's Mobile Requests feature. It makes it possible fax list to communicate any request to the hotel staff before, during or after the stay. Obtaining a bathrobe, towel or extra pillow, requesting baggage assistance are now possible directly via the application. Mobile Requests Marriott RewardsTo offer a personalized experience, Marriott Rewards also relies on anticipating the expectations and needs of its members. Soon available, the mPlaces function will allow members to receive geolocated offers by notification.
Similarly, it will be possible to have orders placed at the restaurant or at the hotel's room service delivered directly to where you are. Finally, the program wants to use artificial intelligence for the benefit of early service. Conclusion Loyalty programs are no longer the prerogative of food chains and supermarkets. To retain an ever more demanding clientele and to encourage them to book directly with the hotelier rather than through OTAs or meta-search engines, loyalty programs prove to be a very relevant tool.