Consider hiring an affiliate marketing expert. If you are too busy to spend time managing your own marketing program, consider hiring a service. These services will often be expensive but can organize your affiliate marketing efforts and provide you with concrete results of these efforts. Since your goal is to determine the ROI, return on investment results email list of your marketing efforts, a marketing company that you hire will know that proving positive results to you is an important part of the work they will do.
A short-term contract with an affiliate marketing company or service is a good way to accomplish the goal of determining the concrete results of this type of marketing for your business. Try to retain control over the types of companies you have affiliate agreements with. While a mass marketing pay per click campaign might achieve a lot of exposure for your business through increased traffic to your website, remember that people assume there is some connection between you and your affiliates.
Do not agree to partner with companies unless you can stand behind their products or services. Make your relationship with affiliate companies clear to customers and potential customers. Your affiliate efforts will involve recommending another company and the other company recommending you. If you participate in webinars, blogs or social media and include your marketing efforts for other companies on that media, identify those companies as affiliates.