The seller is responsible for closing the deal. However, you don't get out of the car, you sit in the back seat. You can still help, and that e-book is your ticket to entry. Here are some ideas to support bottom-of-funnel promotions:Attach the e-book to the Job Function Email List first call presentation deck. Use it to develop email or phone scripts and templates for outreach to existing prospects. Job Function Email List Print it out and give it to the sales staff as a gift or leave it for a meeting.
Don't be overwhelmed - think of this post as a tapas menu, where you can pick and choose the tactics that work for you. Job Function Email List When you promote an e-book, you'll quickly learn what works (and what doesn't). From there, you can hone and focus on tactics that work. Job Function Email List Soon, you'll have a well-oiled engine not only for creating great e-books but for getting them out for the world to see and enjoy.
Think of your e-book promotion options like a tapas menu. Choose what tactics work for you, says Amanda nelson. Click To Job Function Email List Tweet HAND-SELECTED RELATED CONTENT: How to Increase Conversions at Every Stage of the Customer JourneyWe followed Amanda's advice. Check out the many content marketing resources in the Job Function Email List Content Marketing Institute's eBook library, from The Essentials of a Documented Content Marketing