Hyperlocal optimization = hyperimportant. Google's personalized hyperlocal results give more visibility to smaller geographic locations. Optimize your Google My Business page, create localized content and landing pages, use local business schema markup, and monitor your local keyword rankings performance. Understand the intersection of local and mobile. People who search locally on smartphones have higher intent: 50% of smartphone users will visit a business or store in one day, according to Google.
Optimizing for local also means optimizing for users on the go. These people have different needs and expectations than people doing local searches on other devices. 4. Text to voice About 20-25% of mobile queries are voice searches, depending on who jewelry retouching service you believe at Google. While it's clearly too early to declare the death of text searches, voice search is an emerging area that marketers need to pay attention to in the future. Voice search will continue to increase
as consumer adoption of virtual assistants (eg Siri, Alexa) increases. How marketers can master this change: More voice searches, more answers. Voice search will bring different types of search results because the majority of voice searches are questions (who, what, where, when, why, how). Luckily for marketers, these questions also reveal user intent. Identify high-intent keywords and optimize content that answers those questions to ensure your brand will be found in evolving
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