Anyone remember who was the hottest blogger in 2018? For creators, especially celebrities in the short video era, it is difficult to rely on a hit work to stay in the public eye for a long time. Many people think that Internet celebrities have a life cycle, and no one can be at the top forever. According to new Douyin data, as of June 30, among the 568 Douyin accounts with 10 million followers (excluding the incomplete statistics of government media accounts), 278 remained followers in June, accounting for 48.9%. The full list is as follows: Although newcomers like "spicy boy at the bottom" continue to emerge, from the data point of view, there are still top talents who have been updated for 3 or 4 years and maintain a growth trend, such as "Crazy Little Brother Yang", "
Zhu Xiaohan" and "Cheng Shian" "Little Orange", "Ruffian", "MR-Bai Bing". Why can these familiar names stand up to the fierce competition? How do bloggers carry out self-iteration and content innovation? We interviewed major MCN agencies and content companies to see what their "influencer longevity secrets" are. 1. Content bottleneck period? try changing teams b2b data When the number of fans reaches millions or tens of millions, top bloggers will inevitably encounter a content bottleneck period. This is a problem that all creators have to face. At the same time, the short video platform has launched many reward policies to support new creators, and the algorithmic recommendation mechanism will also disperse the traffic of top bloggers to a certain extent. According to observations,
Douyin’s algorithm leads to a very short life cycle of video content, and it must be updated to break through the bottleneck, but the content producers behind bloggers, including operations, editors and directors, have a fixed knowledge structure, and innovation is not An easy task. Some institutions choose to do employee training regularly, and the effect varies from person to person. Arnold, head of Shenlang Culture, once said that directing is a job that requires divergent thinking, and it is difficult to train. It can be said that "three points depend on talent, three points depend on hard work, three points depend on experience, and one point depends on luck". If there is no talent,
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