For B-end products, what characteristics should be combined with its user research? What are the steps and precautions? This article will reveal it to you. At present, in the market and in actual work, you have already understood and used text message service many methods of user research, many of which are the specific implementation steps of the market-oriented C-end products. . How are the two different? What flexibility will there be for adjustment? The following are some views and summaries of my own experience in making B-end products. I hope to discuss with you and make progress together. Not much to say, please take a look and give more advice~~^_^ 1. Features of B-end products 1.1 Product Classification Company management services, common HR systems, OA systems.
The company's business operation services include various business processing systems such as supply chain systems, ERP systems, financial systems, transportation systems, and production systems. 1.2 Product Features (1) User characteristics For text message service a specific user group within an enterprise or in a certain commercial field, the number of users of each function is generally stable, and even some functions are only used by a few people. Users are internal employees or regular customers of the enterprise. (2) Product development Enterprise establishment team internal research and development Direct procurement, using third-party related platforms (3) Demand characteristics For specific user groups,
more specific requirements can be collected and rapid iteration can be achieved. For deeper demand mining, it is necessary to have a deep understanding of the industry and business, and to go deep into the actual work scenarios of users. 2. Research text message service problems and solutions for B-end products The geographical distribution of users is wide, and the cost of face-to-face research methods such as user interviews and focus groups is relatively high. The actual user of the product is busy with business, and it is difficult to take time to participate in user research, or participate in research and respond perfunctory. Many enterprise products and interactions are responsible for user research work.